06/04/2021

6 Reasons Why Businesses Need A Good Copywriter


Google is the most popular search engine by far. In fact, they are about twice as popular as their nearest competitor, Yahoo! They also have a 90% share of the worldwide search market. If you want to rank on Google and get traffic for your website there is one thing that everyone agrees on: You need a good copywriter to help you rank at the top of Google's results pages. This blog post will discuss six reasons why businesses need a good copywriter in order to succeed with their marketing efforts online.

Here are 6 reasons to hire a professional copywriter


1 Define your target audience

From marketing to business, most experts agree that it is essential for businesses to invest in and hire a professional copywriter.

As has been an unwritten rule of growth and success since the beginning of time, experts agree that digital writing requires knowing your audience deeply enough so when you're aligning with them or talking about certain topics; it feels like the words just come from deep within yourself.

Don't try to sound salesy or inauthentic because this is how potential customers can tell something's wrong with an article -If there was anything we will learn here today its these six things below that will help you get your business in the eyes of the right folks!

Remember your reader will begin to skim if they feel like they're being scammed. If your sentence complexions are too similar, it will seem "phony" and lack of character depth. When you use the same terminology or hashtag repeatedly, it starts sounding lame and generic. It doesn’t make sense to talk about crafting and baking to a 24-year-old software engineer who’s interested in heavy metal.

Like it or not, SEO is important today. But people often don't understand how to go about ranking on Google in a meaningful way; something that can really work wonders for your business is employing the services of professional copywriters.

Linking your website and strengthening the engine behind it ensures you get a greater return on investment in future marketing efforts.

For example, if you are selling anti-aging facial masks at a premium price point, you might want to create several online personas based on varying factors such as:

Socioeconomic status, Age, and Gender then produce content for each persona or keyword segment (i,e., individual personas). This will enable you to rank better on Google with various target audiences using the same keywords by providing different messages tailored specifically towards them--and this is a much more effective strategy than trying an "overall" approach to social media

Income range: When you hire professional copywriters they will be able to create content for a wide variety of income levels, sometimes on the same ad.


Age: The Internet is not just used by Millennials anymore--people in their 50s and '60s are also using it more than ever because of copywriting as they start careers anew after retirement or get back into education following the content that has always been of interest to them and now have the time to explore content or to start a new business



Marital status is always important when targeting to depending on your  audience. You might be looking to write for a particular age group such as singles or older men and women who are recently widowed

The goal of any copywriter is not just the sale, but also retention--keeping those customers coming back again after purchasing with new content that will help them live their lives more effectively every day thanks in part because you targeted them properly with relevant information


Humanizing your product or service using personas allows you to better engage with prospective customers. As a result, this allows you to tailor-fit your copywriting to their expectations and interests.

Another great strategy for businesses to increase their influence on the internet is to monitor competitive content. This includes finding out what works well for other brands in your sector and studying those to see what they're doing right.


2 Write headlines that command attention


Headlines are the first line of copy that your audience will read. Do not underestimate their power, as they can either draw readers in or turn them away.

The best headlines are those that accurately represent your content while still being engaging and compelling. They should also be short, containing no more than two or three sentences at most to keep readers from scrolling before they've had a chance for the headline alone to capture their attention enough for them to read on to it in its entirety. Here's an example: "Six Reasons Your Business Needs A Good Copywriter To Rank On Google" does this well by telling what you can expect within one sentence without sounding like spammy clickbait copy (which we're not). It draws people into reading further because of how intriguingly simple yet informative it sounds as soon think about why businesses need help ranking online even though SEOs have been around forever! 


  3 KISS (keep it short and simple)


Digital writing has become a significant investment for most companies nowadays as it is key to the success of content marketing what's worse is most companies don't have the resources or expertise to produce quality content.

The result is usually mediocre writing that doesn't capture viewers interest for more than a few seconds

You see, a good copywriter can help an organization of any size by writing articles for blogs and websites with SEO in mind (as well as other formats like videos). They can also create landing pages that provide information about products/services without being too salesy because they are objective writers who try not to get caught up doing anything more than what was asked from them--our #SEO copywriters specialize exclusively! 


4 Don’t be a robot. Remember, you’re a human being!

Smart copywriting may communicate details about your brand and products, but what keeps the audience hooked is having that relatable human being voice. 

The Expert copywriters will be able to creatively capture the essence of your business, and therefore should know who you are as a brand. It is not enough for them just write about what they think will work--they need adequate information from both marketing directors or whoever has knowledge on how things operate within an organization in order to make content that reflects all aspects accurately (even if it's something simple like company culture). Your personality isn't meant only to show up when someone visits HQ; instead, use these insights throughout every piece written by blog posts/ social media updates etcetera! It'll help bring people behind-the-scenes with glimpses into daydreams around here at #ouragency we call "instant access." :) 


5 Always invite conversations


No list of copywriting tips would be complete without engagement; that is, asking for feedback. Feedback can be anything from "yo this article got me thinking," to a list of actionable next steps that need to be taken immediately in order to make the content better (which should always happen).

Think about it like when someone asks you how your day was: if they're just going through their phone or reading an email while talking with them and not looking up at all then there may come across as apathetic--or worse yet rude! But on social media platforms such people are called out quicker than ever before by others who notice these nuances; so show some care whenever possible because what's more important? Engaging online prospects/ clients OR being polite offline ones?! 


    It doesn't matter which one YOU like to deal with, you will always have to deal with both in the future. As a copywriter, I've seen every type of business and entrepreneur imaginable--and they all have.


6 Don’t forget about your SEO

Some of the main things you can use keywords for are to bring your content to the top of search engine rankings, improve visibility in certain regions and help with income from ads.

For example, If you are a blogger who covers recipe topics, how-to's, and techniques, then the following tips may help you score an article on Cozy Homemade for our Sunday dinner roast chicken article. and want it ranked in search engines under "roast," be sure that phrase appears often throughout your content. You may also use phrases such as oven-baked roasted garlic herb butter breasts or best way of cooking chickens—whatever refers back directly or indirectly (in an open-loop) with those keywords will help boost its ranking potential on Google! It is impossible not to have keywords appear naturally within any text--even when using synonyms; so there's no need to try too hard because natural usage always wins out over artificial attempts at getting links from other sites.



Frequently Asked Questions:

🔴 Why do businesses need a copywriter? BESIDES THE 6 REASONS ABOVE...Copywriters can cement your content marketing strategy, Web Content, Target Audience, help with Organic Traffic and website visits.

🔴Why is good copywriting important? You need a great copywriter to make your product shine, to get your business in front of the right people. When hiring a copywriter, hiring a professional writer to take care of all your content will be such a great ROI you'll never worry about your business and social media again too many companies spend their advertising dollars on ads that are poorly written. This leads to a bad user experience and fewer conversions. A great copywriter solves this problem by creating ads that resonate with the customer, leading to more sales.

🔴Good Copywriting is a marketplace that connects you with the best clients. We manage all of your outsourcing content business needs from your web copy, organic traffic gains on social media so you can focus on what matters most—growing your business.


-Content is King. Content marketing has become one of the most important ways for businesses to get their products and services in front of potential customers on a regular basis, but without quality content, it will not work as well or be nearly effective enough  -Great Content Costs Less Than You Think. Copywriters are typically paid about $50 per hour which is very affordable considering the long-term outcome. Writing quality content for readers, which will potentially further your business's search engine rankings is very important.

© Michaels & Associates 2015

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