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24/07/2021

What social media advertising is and how it can help a company grow in all areas. 

Social Media Advertising is a way to expand your business's reach by reaching a wider audience, with many different interests, for example, you could find customers who are interested in your products or services even if they're not using the same social media platform as you. These ads could be on Facebook, Instagram, Twitter, or any other platforms of your choice! This article will enlighten you about the benefits of social media advertising and how it can help your business grow! 

Social Media Advertising: The Benefits

There are many benefits to buying social media advertising, for example, it is a very affordable and easy way to gain a lot of customers. Social media platforms are free for anyone with a phone or computer which means that if someone has internet access they can be your potential customer! 

You've spent all this time building up your brand and tried attracting customers, but you haven't figured out how to reach your niche client and convert them into leads. Your website isn't converting enough people into sales and you're not getting the numbers of clicks or impressions that you want on your Facebook because you're not advertising even though you think that making a post here and there is all you have to do.... sorry but it's not. You have to be in front of them with eye-catching ads. Copy that speaks to their issue and what you can do to help them!

Hiring a professional social media manager is important for any business and how it will help a company grow in all areas. Social media has become the new advertising platform, and many companies are taking advantage of this by hiring professionals to take care of their social media accounts. With so much happening on the internet today, businesses need someone who knows what they're doing when it comes to social media. They'll be able to provide you with the best content that will promote your company while also showcasing that you have everything under control.

Why Hire a Professional Social Media Manager?

Every brand needs to be present on social media. However, with all the different platforms being used today, it's important to have someone who knows how to use them correctly. A professional can completely manage your Twitter, Facebook, and more so that you'll always look great online. They're able to focus on the right social media channels to promote your company, and they can also research what's popular online today. By utilizing this knowledge, they're able to create content that will help you generate more leads while also showing off your expertise in many different areas.

The Benefits of Hiring a Social Media Manager

If you want to take full advantage of social media then you should consider hiring a professional social media trainer to help you implement the strategies which will get your business in front of millions of people.

Generally, it has been accepted that having a blog in place is sufficient enough to establish yourself as an authority on any given topic, but today researching and writing for your own company's blog can be one of the most time-consuming and demanding tasks to undertake, especially when it comes to blogging about your industry.

A lot of people in today's world have started their own business online as it is a lot more convenient to do so than opening up your own shop or office, but they often don't know how much work goes into running a company.

If you want to run a successful business then you need to do whatever it takes, including hiring people who can help you manage your social media and other online projects more efficiently. 

Hiring a Social Media Manager Can Help With the Following:

1)  You will not have to worry about updating existing accounts or creating new accounts.

2)  You can get the peace of mind that you need in a number of different areas when hiring a social media manager, including blogging, search engine optimization, link building as well as online marketing in general.

3)  You will be able to focus on your company's other important aspects such as delivering products or services to your customers when you have hired a social media manager.

4)  You will not have to worry about creating content for your website and or blog because this is included in the service of many social media managing packages.

The idea is that, if a company hires a social media manager and pays for it's services, the manager will use their expertise to create engaging content. For example, let's say that Acme Corp.'s goals are to sell more toothbrushes on Amazon. To do so, they need people who live in their target demographic (people who need to brush their teeth) reading blogs about buying brushes on Amazon. If those people read posts about the best type of toothbrush out there or how important brushing is—and those posts are coming from an authority like The Acme Brush Company—then Acme Corp. is setting itself up for success by hiring a professional social media manager to post quality content thematically relevant to product sales online.

Authority is key in the world of social media, and there are few things as authoritative as a company that have been around for decades. A brand with longevity shows customers that it's reliable—and if you have an online presence, you're also giving them access to the knowledge they could not find elsewhere. So hiring a professional social media manager adds value to a company by helping it get found online.

Jul 5, 2021


Why you should become an inbound closer


What is an Inbound closer? 

Inbound closers are the people who actually take inbound leads and close them. Inbound sales are slowly becoming more popular than outbound sales because they have the potential to generate fewer costs for a company and also help with customer retention. With an outbound sale, companies have to pay for advertising such as TV commercials or billboards. Then they have to pay for the loss of revenue from bringing people into the store who don't buy something. Ultimately this is not cost-effective because it takes time and money that could be going towards other business expenses. Inbound sales work because inbound closers are capable of gaining leads without paying for advertising that you might only spend money on if it pays off with a sale, which in this case is an outbound sale. In Inbound Sales, your prospects come to you, so they cost nothing and the profit is higher as well in most.


Why should you become an inbound closer?

If you’re looking for a new career, becoming an inbound closer might be just the opportunity you need. As a consultant who helps businesses close deals and generate revenue from their website traffic, you can work remotely like your own boss while still making great money. In this article, we cover what it takes to become an inbound closer so that you know if it’s right for your skillset and lifestyle goals. I was an inbound closer with a Fortune 500 company for 2 years, and I can tell you that the qualities needed to succeed in this role are: 


1. A sense of urgency for prospecting and meeting client appointments 

2. Understanding of how people buy and what their needs are by fact-finding and qualifying properly

3. Ability to understand and articulate the implications that a product or service will have on someone's life and goals

4. The ability to establish trust - this is VERY different than closing deals!


The ability for someone to be able to close sales also takes perseverance, confidence, and patience as well as strong communication skills and the ability to learn from others or mistakes made.  

Think of it like this: It all begins with your buyer personas. This is who you are selling too. They're not customers yet. By the end of this article, they'll be that too... but more than just a name and email address in your database. You want to create something fun for them, at least by their standards. The idea here is to grab their attention, and maybe even create a "Wow! I've met someone who understands me. They've read my mind!" feeling. One way you can do this is by building on some of the challenges that they're experiencing right now - those are usually pretty easy for them to remember. 

How to find the right inbound closing opportunity for yourself

Finding the appropriate inbound opportunity for yourself depends on where your free time is available. The first step is to take inventory of all the "inbound" activities that are being done on a daily basis—for example, if you have email access and lead lists of prospects at hand while also having time between phone calls to follow up with contacts,  then you may be a good candidate for an inbound job. Some great places to look for opportunities are 

        Facebook Groups

        Close.io

        ChartMogul

        Intercom 

        SalesforceIQ 

        FullContact

just to name a few... and by advertising yourself in these apps


How much can an inbound closer make?

$110,000 average salary per year

$120,000 top 10%

$105,000 bottom 20%

When we talk about inbound sales & marketing closers we're talking about the unique animal. Very rarely can traditional outbound salespeople be taught how to close deals via the internet (the reason why no one has ever done it right)! They simply don't have that connection to the client AND that knowledge of how and why inbound closes are effective and successful.

The role of an inbound closer is to build relationships with prospects (and existing clients), educate them on products, their pain points, and then finally qualify them as customers who are ready to buy. Now it's not quite as simple as that though, the inbound closer is also responsible for helping to shape and craft a deal that closes in the most profitable way possible.

Most companies require a few years of experience as an inside/outside sales rep before you can become a closer, but there are plenty of opportunities out there regardless. Inbound sales and marketing roles pay up to $120,000 or more depending on the product and your skill or desire!


Benefits of becoming an inbound closer

Inbound closing is a great opportunity for companies to have their leads come to them. Inbound closing is a better way to deal with the sales cycle and eliminates the need for cold calling. This job has many benefits such as being able to work from home, set your own hours, and making tons of money. Working inbound closes takes hard work but can also be rewarding if you put your all into it.

Here are some of the benefits of becoming an inbound closer: 


        You can work from home or anywhere in the world as long as you have internet and a phone!

        You're able to set your own schedule so you don't have someone over your shoulder telling you what to do

        You'll make more than you would a traditional salesperson since you don't have to go out and find leads!

        You get to do what you're good at and be creative about it.


The worst part of a job is having someone over your shoulder telling you what to do all day. Here, there are no bosses or managers telling you how something should be done since everyone has their own idea on how they will close inbound sales, but you will have appointments that need to be met so you must be on time for them.



Inbound marketing is a type of internet marketing where the leads come to you, not the other way around. Inbound closing can help you minimize waste since Inbound leads are generated by a company or product owner. Inbound closers don't have to be the same as outbound closers though most offer a full-service approach providing standard outbound sales tactics in combination with Inbound closing techniques. In fact, Inbound closing is often done alongside outsourced outbound closers and can positively impact the results a company can have.


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06/04/2021

6 Reasons Why Businesses Need A Good Copywriter


Google is the most popular search engine by far. In fact, they are about twice as popular as their nearest competitor, Yahoo! They also have a 90% share of the worldwide search market. If you want to rank on Google and get traffic for your website there is one thing that everyone agrees on: You need a good copywriter to help you rank at the top of Google's results pages. This blog post will discuss six reasons why businesses need a good copywriter in order to succeed with their marketing efforts online.

Here are 6 reasons to hire a professional copywriter


1 Define your target audience

From marketing to business, most experts agree that it is essential for businesses to invest in and hire a professional copywriter.

As has been an unwritten rule of growth and success since the beginning of time, experts agree that digital writing requires knowing your audience deeply enough so when you're aligning with them or talking about certain topics; it feels like the words just come from deep within yourself.

Don't try to sound salesy or inauthentic because this is how potential customers can tell something's wrong with an article -If there was anything we will learn here today its these six things below that will help you get your business in the eyes of the right folks!

Remember your reader will begin to skim if they feel like they're being scammed. If your sentence complexions are too similar, it will seem "phony" and lack of character depth. When you use the same terminology or hashtag repeatedly, it starts sounding lame and generic. It doesn’t make sense to talk about crafting and baking to a 24-year-old software engineer who’s interested in heavy metal.

Like it or not, SEO is important today. But people often don't understand how to go about ranking on Google in a meaningful way; something that can really work wonders for your business is employing the services of professional copywriters.

Linking your website and strengthening the engine behind it ensures you get a greater return on investment in future marketing efforts.

For example, if you are selling anti-aging facial masks at a premium price point, you might want to create several online personas based on varying factors such as:

Socioeconomic status, Age, and Gender then produce content for each persona or keyword segment (i,e., individual personas). This will enable you to rank better on Google with various target audiences using the same keywords by providing different messages tailored specifically towards them--and this is a much more effective strategy than trying an "overall" approach to social media

Income range: When you hire professional copywriters they will be able to create content for a wide variety of income levels, sometimes on the same ad.


Age: The Internet is not just used by Millennials anymore--people in their 50s and '60s are also using it more than ever because of copywriting as they start careers anew after retirement or get back into education following the content that has always been of interest to them and now have the time to explore content or to start a new business



Marital status is always important when targeting to depending on your  audience. You might be looking to write for a particular age group such as singles or older men and women who are recently widowed

The goal of any copywriter is not just the sale, but also retention--keeping those customers coming back again after purchasing with new content that will help them live their lives more effectively every day thanks in part because you targeted them properly with relevant information


Humanizing your product or service using personas allows you to better engage with prospective customers. As a result, this allows you to tailor-fit your copywriting to their expectations and interests.

Another great strategy for businesses to increase their influence on the internet is to monitor competitive content. This includes finding out what works well for other brands in your sector and studying those to see what they're doing right.


2 Write headlines that command attention


Headlines are the first line of copy that your audience will read. Do not underestimate their power, as they can either draw readers in or turn them away.

The best headlines are those that accurately represent your content while still being engaging and compelling. They should also be short, containing no more than two or three sentences at most to keep readers from scrolling before they've had a chance for the headline alone to capture their attention enough for them to read on to it in its entirety. Here's an example: "Six Reasons Your Business Needs A Good Copywriter To Rank On Google" does this well by telling what you can expect within one sentence without sounding like spammy clickbait copy (which we're not). It draws people into reading further because of how intriguingly simple yet informative it sounds as soon think about why businesses need help ranking online even though SEOs have been around forever! 


  3 KISS (keep it short and simple)


Digital writing has become a significant investment for most companies nowadays as it is key to the success of content marketing what's worse is most companies don't have the resources or expertise to produce quality content.

The result is usually mediocre writing that doesn't capture viewers interest for more than a few seconds

You see, a good copywriter can help an organization of any size by writing articles for blogs and websites with SEO in mind (as well as other formats like videos). They can also create landing pages that provide information about products/services without being too salesy because they are objective writers who try not to get caught up doing anything more than what was asked from them--our #SEO copywriters specialize exclusively! 


4 Don’t be a robot. Remember, you’re a human being!

Smart copywriting may communicate details about your brand and products, but what keeps the audience hooked is having that relatable human being voice. 

The Expert copywriters will be able to creatively capture the essence of your business, and therefore should know who you are as a brand. It is not enough for them just write about what they think will work--they need adequate information from both marketing directors or whoever has knowledge on how things operate within an organization in order to make content that reflects all aspects accurately (even if it's something simple like company culture). Your personality isn't meant only to show up when someone visits HQ; instead, use these insights throughout every piece written by blog posts/ social media updates etcetera! It'll help bring people behind-the-scenes with glimpses into daydreams around here at #ouragency we call "instant access." :) 


5 Always invite conversations


No list of copywriting tips would be complete without engagement; that is, asking for feedback. Feedback can be anything from "yo this article got me thinking," to a list of actionable next steps that need to be taken immediately in order to make the content better (which should always happen).

Think about it like when someone asks you how your day was: if they're just going through their phone or reading an email while talking with them and not looking up at all then there may come across as apathetic--or worse yet rude! But on social media platforms such people are called out quicker than ever before by others who notice these nuances; so show some care whenever possible because what's more important? Engaging online prospects/ clients OR being polite offline ones?! 


    It doesn't matter which one YOU like to deal with, you will always have to deal with both in the future. As a copywriter, I've seen every type of business and entrepreneur imaginable--and they all have.


6 Don’t forget about your SEO

Some of the main things you can use keywords for are to bring your content to the top of search engine rankings, improve visibility in certain regions and help with income from ads.

For example, If you are a blogger who covers recipe topics, how-to's, and techniques, then the following tips may help you score an article on Cozy Homemade for our Sunday dinner roast chicken article. and want it ranked in search engines under "roast," be sure that phrase appears often throughout your content. You may also use phrases such as oven-baked roasted garlic herb butter breasts or best way of cooking chickens—whatever refers back directly or indirectly (in an open-loop) with those keywords will help boost its ranking potential on Google! It is impossible not to have keywords appear naturally within any text--even when using synonyms; so there's no need to try too hard because natural usage always wins out over artificial attempts at getting links from other sites.



Frequently Asked Questions:

🔴 Why do businesses need a copywriter? BESIDES THE 6 REASONS ABOVE...Copywriters can cement your content marketing strategy, Web Content, Target Audience, help with Organic Traffic and website visits.

🔴Why is good copywriting important? You need a great copywriter to make your product shine, to get your business in front of the right people. When hiring a copywriter, hiring a professional writer to take care of all your content will be such a great ROI you'll never worry about your business and social media again too many companies spend their advertising dollars on ads that are poorly written. This leads to a bad user experience and fewer conversions. A great copywriter solves this problem by creating ads that resonate with the customer, leading to more sales.

🔴Good Copywriting is a marketplace that connects you with the best clients. We manage all of your outsourcing content business needs from your web copy, organic traffic gains on social media so you can focus on what matters most—growing your business.


-Content is King. Content marketing has become one of the most important ways for businesses to get their products and services in front of potential customers on a regular basis, but without quality content, it will not work as well or be nearly effective enough  -Great Content Costs Less Than You Think. Copywriters are typically paid about $50 per hour which is very affordable considering the long-term outcome. Writing quality content for readers, which will potentially further your business's search engine rankings is very important.

© Michaels & Associates 2015

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