Why you should become an inbound closer
What is an Inbound closer?
Inbound closers are the people who actually take inbound leads and close them. Inbound sales are slowly becoming more popular than outbound sales because they have the potential to generate fewer costs for a company and also help with customer retention. With an outbound sale, companies have to pay for advertising such as TV commercials or billboards. Then they have to pay for the loss of revenue from bringing people into the store who don't buy something. Ultimately this is not cost-effective because it takes time and money that could be going towards other business expenses. Inbound sales work because inbound closers are capable of gaining leads without paying for advertising that you might only spend money on if it pays off with a sale, which in this case is an outbound sale. In Inbound Sales, your prospects come to you, so they cost nothing and the profit is higher as well in most.
Why should you become an inbound closer?
If you’re looking for a new career, becoming an inbound closer might be just the opportunity you need. As a consultant who helps businesses close deals and generate revenue from their website traffic, you can work remotely like your own boss while still making great money. In this article, we cover what it takes to become an inbound closer so that you know if it’s right for your skillset and lifestyle goals. I was an inbound closer with a Fortune 500 company for 2 years, and I can tell you that the qualities needed to succeed in this role are:
1. A sense of urgency for prospecting and meeting client appointments
2. Understanding of how people buy and what their needs are by fact-finding and qualifying properly
3. Ability to understand and articulate the implications that a product or service will have on someone's life and goals
4. The ability to establish trust - this is VERY different than closing deals!
The ability for someone to be able to close sales also takes perseverance, confidence, and patience as well as strong communication skills and the ability to learn from others or mistakes made.
Think of it like this: It all begins with your buyer personas. This is who you are selling too. They're not customers yet. By the end of this article, they'll be that too... but more than just a name and email address in your database. You want to create something fun for them, at least by their standards. The idea here is to grab their attention, and maybe even create a "Wow! I've met someone who understands me. They've read my mind!" feeling. One way you can do this is by building on some of the challenges that they're experiencing right now - those are usually pretty easy for them to remember.
How to find the right inbound closing opportunity for yourself
Finding the appropriate inbound opportunity for yourself depends on where your free time is available. The first step is to take inventory of all the "inbound" activities that are being done on a daily basis—for example, if you have email access and lead lists of prospects at hand while also having time between phone calls to follow up with contacts, then you may be a good candidate for an inbound job. Some great places to look for opportunities are
just to name a few... and by advertising yourself in these apps
How much can an inbound closer make?
$110,000 average salary per year
$120,000 top 10%
$105,000 bottom 20%
When we talk about inbound sales & marketing closers we're talking about the unique animal. Very rarely can traditional outbound salespeople be taught how to close deals via the internet (the reason why no one has ever done it right)! They simply don't have that connection to the client AND that knowledge of how and why inbound closes are effective and successful.
The role of an inbound closer is to build relationships with prospects (and existing clients), educate them on products, their pain points, and then finally qualify them as customers who are ready to buy. Now it's not quite as simple as that though, the inbound closer is also responsible for helping to shape and craft a deal that closes in the most profitable way possible.
Most companies require a few years of experience as an inside/outside sales rep before you can become a closer, but there are plenty of opportunities out there regardless. Inbound sales and marketing roles pay up to $120,000 or more depending on the product and your skill or desire!
Benefits of becoming an inbound closer
Inbound closing is a great opportunity for companies to have their leads come to them. Inbound closing is a better way to deal with the sales cycle and eliminates the need for cold calling. This job has many benefits such as being able to work from home, set your own hours, and making tons of money. Working inbound closes takes hard work but can also be rewarding if you put your all into it.
Here are some of the benefits of becoming an inbound closer:
You can work from home or anywhere in the world as long as you have internet and a phone!
You're able to set your own schedule so you don't have someone over your shoulder telling you what to do
You'll make more than you would a traditional salesperson since you don't have to go out and find leads!
You get to do what you're good at and be creative about it.
The worst part of a job is having someone over your shoulder telling you what to do all day. Here, there are no bosses or managers telling you how something should be done since everyone has their own idea on how they will close inbound sales, but you will have appointments that need to be met so you must be on time for them.
Inbound marketing is a type of internet marketing where the leads come to you, not the other way around. Inbound closing can help you minimize waste since Inbound leads are generated by a company or product owner. Inbound closers don't have to be the same as outbound closers though most offer a full-service approach providing standard outbound sales tactics in combination with Inbound closing techniques. In fact, Inbound closing is often done alongside outsourced outbound closers and can positively impact the results a company can have.
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© Michaels & Associates 2015