Michaels and associates

10/10/2021

How Video is Driving Businesses to Higher Conversions


Media consumption per week increased 85 % from 2016 to 2021, according to Limelight's State of Online Video 2021 report. By 2021 consumers will see more than eight hours of streaming online videos each week, and the average video industry will grow by over one-third between 2021 and 2026. Online video advertising is an engaging ad format commonly used to build brand awareness campaigns. Still, it has also become accepted as a performance solution using new features and full-funnel applications. Five rules must be followed in this guide, and video ad examples should be followed on all steps in the Customer Journey to ensure the maximum effectiveness of OLV advertising.


In the first stage of the customer's journey, video is a good fit as an awareness campaign. Online videos can be used to drive brand recognition by targeting consumers with high intent to purchase the product or service advertised. Using video ads as a pre-sales tool can give viewers a sneak peek into what they'll see — and feel — if they buy the product.


For instance, marketers can put potential customers at ease by showing them how to use the product before buying it. That way, viewers feel more comfortable about making a purchase and confident that once their transaction is complete, they will be able to properly operate the product or service. When viewers are interested in learning more, video ads show them how to make the most of their purchase. Videos can highlight the benefits of a product or service, as well as answer any questions that people may have about it.




Seven ways video advertising changed in 2021

The video landscape expanded in 2021 in ways that are unlikely to be reversed for long. Brands used videos to notify customers & stakeholders while consumers used them on their phones to make purchases and pass the time online. Marketers, for their part, used video to reach potential customers who spend much of their time in digital spaces that are primed for interaction with dynamic content. Here are seven of our findings on what changes will change your YouTube strategy in 2022 and beyond, including the digital age and future digital advertising for businesses. 


1) Videos are everywhere.

The number of online videos exploded in 2021, with consumers watching over 6 billion hours each month. This is the equivalent of 100 million 24-hour days or more than 1,100 years' worth of video!   While people watch an average of 36 percent less TV today than they did in 2016, their digital video consumption has tripled over the same time period. Most people are watching videos on their mobile devices, with 75 percent preferring to watch videos on their phones. Of course, this means that marketers need to know how to optimize for mobile screens.


2) Millennials will play a pivotal role in future buying decisions.


As they grow up through the 2021, consumers born between 2000 and 2005 will be a key driver of business strategies, including those based around video. This group is now the largest part of the consumer market and has surpassed Gen Z as the demographic most likely to view digital videos. By 2021, they will control $1.4 trillion in buying power, making up 25 percent of all retail sales. They will also influence $500 billion in spending as they enter adulthood and eventually form their own households.


3) The offline video market has expanded significantly.


By 2021, consumers watched nearly 10 percent of all videos offline – a huge jump from the 8 percent that was recorded in 2016.  Over 40 percent of YouTube's viewing hours occur on television screens, mostly smart TVs. Of course, this is because more people are opting to watch video content on their phones and other small screens.


4) More videos will be served up by AI.


We estimate that nearly 30 percent of video ads served worldwide come from AI-powered systems in 2021, which is a significant increase from 2016, when the same figure was only 5 percent. With AI, marketers can target ads to specific audiences and gain insights based on how users interact with content. Brands should pay close attention to trends in AI video advertising, as failure to do so will mean that they fall behind competitors.


5) Video content will become more interactive.


By 2021, more than half of all videos viewed online will be interactive – or "smart" – videos. These videos allow for viewer participation and engagement, such as providing personalized responses to questions or offering polls allowing users to vote on certain issues. They can also include brand integrations that involve viewers more directly in the marketing experience; we estimate smart video ads alone will be worth $260 million in 2021.


6) Audience retention will be an important metric for marketers.


We found that 72 percent of online videos are viewed to completion, with only 28 percent abandoned before the end. This is good news for marketers, who can see higher conversions when they deliver long-form content that viewers stay on until the end. Marketers should be particularly concerned with audience retention when they deliver ads and other content in between videos, as audiences tend to tune out rather quickly in this scenario.


7) Marketers will increasingly need to track video viewers across screens.


We found that nearly 40 percent of marketers already do this; by 2021, we expect that number will increase to 70 percent. This "multi-screen" tracking allows for a more holistic understanding of audience behavior, which helps brands better engage with customers across different devices and formats. Marketers should pay attention to this trend to ensure they are making the most out of their video content investments.


The Complete Guide to Online Video Advertising

Tell me the logical approach to making advertising in video and mobile video games resurrected in 2015? We will discuss the best video advertising trends and how to understand them. In the beginning of 2013, online video ads have been ranked as a priority for marketers. In 2014, it was still there - but now advertisers are being asked to determine whether they should spend more or less on paid video advertising next year.


In addition , Cost-Per-Click (CPC) is so much lower than other forms of advertising, and views on specific videos can be very high. So what's new?


The Ultimate Guide for Brands that Want to Benefit from Video Marketing


There is a plan, as marketers spend more than $ 2.4 billion per year on video ads in social networks some of them begin to look elsewhere: at mobile video games, TV commercials and some others. Of course, I could not be left behind with video advertising is growing more mobile phones and tablets, which everyone knows that the number of mobile phone users has increased dramatically in recent years .


So how can you benefit from these new trends? Here's the ultimate guide to video advertising for brands who want to use this form of marketing. 


1. Enter Mobile Marketing

The first thing to do is to go into the mobile market. Instagram has already become an important part of marketing. Now, marketers are beginning to focus attention on Vine and Snapchat - both will be major players in 2015. Do not miss out on all these opportunities!


2. Go Live Streaming

Live streaming video on social networks is a great way to interact with your customers and get new business. One example is Meerkat, the live video application which received $ 50 million in investment money before it was even available . Another example is Facebook's acquisition of WhatsApp for $ 19 billion in 2014.


3. Make Your Content More Interactive

You should use more interactive videos - making your content more interactive will increase brand awareness and customer engagement. Companies like the London Symphony Orchestra are using this type of video to bring their music to life .


4. Brand Video Marketing

This is one way you can let people know about your products, services and other company news. Examples include the campaign "First Kiss" by Wren Clothing , which was very successful  - it sparked worldwide media coverage and thousands of views on YouTube .


Why should you include video advertising in your marketing mix?

Video ad allows you to attract users that do not understand texts of advertisements. You could choose a catchy song, a fun beginning line, and a relatable story to keep the audience happy. Analysts expect the use of 5G to drive up the popularity or ROI of your marketing plan with the help of your new digital marketing platform. Using 4G as standard data services in the United Kingdom a shorter time to process 4g video ads would lower overall costs and increase productivity. Recently Verizon created a cartoon Monster called HypeZilla and showcased its commercial clientele. It showed how an acting character with a motion-capture costume was animated live in Facebook chat and broadcasted across. The social network broadcasted the ad in real time with a Facebook Live API. The Monster animation was posted on YouTube and it got 5 million views in less than three days.


The use of video advertising is currently growing at an annual rate of 77%. It may be due to various factors such as online video has more organic traffic compared to organic search.




Advantages of video ads


YouTube recently revealed opportunities for marketers to post ads with "edgy" created content. Videos ads are shareable, increase their reach, and most digital streaming services use built-in share buttons. Videos also convey much information briefly, so video advertising is perfect for telling a story. Imagine what people can do before experimenting with your ads and then make a good creation strategy. You can also optimize video for mobile phones and check whether videos play smoothly on mobile phones and look great on small screens. Would you please take a picture concerning its direction also? For example, many folks keep their smartphone on its screen horizontally for the maximum benefit.


It's also great to use video as a convenient and fun way to enhance other ads. For example, you can create an advertisement that adds images and text to the face of a young woman who smiles and explains what your product or service is, then follow up with a clickable link. This makes it easy for people to quickly see the benefits.




Increased time spent watching video content

The Nielsen report has shown that homebound consumers are responsible for a 60% increase in video content watched worldwide. Today consumers average 6.5 days of video in 24 hours on average. Consumers now consider Video a valuable tool in their arsenals. In addition, they understand all the possibilities for virtual reality with AR audio content or retainable video content. The consumer demand for great video content has never been higher, and thus the stakes are higher for brands without video presence.




Changing video demographics

Researchers say streaming is no longer a young adult's game, with consumers who are 55 and older making up 26% of the streaming audience compared to 19% in 2018. However, this finding older audiences are often kept aside in digital space. Those who decide to target older viewers in their video productions may fare even worse than those who have none. Brands and Marketing may incorrectly assume their targeted audiences online will primarily consist of Millennials and Gen Z, but Nielson says this is not the case now. Branding would probably fare better in expanding the reach of an older crowd.


Consideration

Video ads combine video and products to aid in getting more information and understanding your brand. These advertisements can contain interactive features such as scrolling buttons, search, and registration forms. Promotions should drive interest from people already exposed to your awareness video ads and offer a coherent message for potential customers. Ad formats encourage existing customers to explore your offerings and products.


Conversion

Online video advertising is one of the solutions digital marketers have to invest in this year to become ready for the future of advertising. The 2022 Digital Advertising Manual has been released: Rethinking Budgets and Channels for the New Customer Experience. Tricia is a journalist obsessed with learning, and she has written about many topics ranging from marketing to marketing to cocktails and vegan foods. She probably goes by New York in New York or cooks up a morning meal when she isn't producing content. Download Brief's digital advertising book 2022 Digital Advertising Manual for the data and advertising strategies geared towards serving a diverse client base.


Why Video Advertising Is Sweeping The Nation

29/09/2021


Why Video Advertising Is Sweeping The Nation

Video advertising is a great way to drive traffic to your business because it gets the most exposure. Video advertising is an excellent service for any business because it leaves a lasting impression on others."

Video advertising also prevents you from using up much of the budget you have to get your business out there.on platforms like Facebook and Instagram stories."



Video content

Video content can be costly when it comes to making your videos. A video ad can be expensive because it's not inexpensive to make a video. Engaging content, however, can provide so much exposure for your business."

Video advertisements are one of the best ways to advertise anything within this day and age. Video ads are popular because they are practical and efficient and like a perfect storm.

Video ads are more memorable than text ads and can watch at any time. Video ads are also an excellent way to target customers with technology such as geo-targeting, which can help you reach the right consumers at the right place and time. Video ads allow for a more personal and targeted approach than traditional forms of advertising. They're becoming increasingly popular due to the higher return on investment that this type of digital marketing offers.



Video Ad Spend

The average person spends 2 hours on social media every day, so it's an ideal place for a video ad with a call-to-action.

One video ad will be 68% more likely to be remembered than text and image ads combined – along with every other type of ad combination you can think of.

Digital Video advertising trends are sweeping the advertising world, according to eMarketer. It's anticipated that by 2019, advertisers will spend over $35 billion on these types of ads. Video advertising is just one example of why video content marketing is so powerful.

Not only do people tend to remember and trust videos more than traditional ad formats, but they also tend to perform better. Video will continue to play a significant role in the advertising landscape because businesses stand to gain a lot from using video in their strategies. Video ads are a great way to get the word out because they allow you to build a relationship with a target audience, drive customer engagement and increase conversions. Video advertising is becoming more popular by the day, so if your business doesn't have video content marketing in its strategy at this point, it might be time to catch up!



Video Advertising Trends

There are different types of videos you can make depending on the type of business you have - if you're in retail, try showing off your products; if you're in foodservice, show how fresh your ingredients are; if you're in education, try to get testimonials from previous students. Video is an excellent way for potential customers and new customers to see exactly what your business is like and how it works through an online experience.

  Video advertising has been around for years, but only recently has the medium become popular enough to be considered mainstream advertising - anything that's popular can sometimes lead to a backlash, as was the case with paid advertisements on YouTube. Video advertising is clearly a cheaper alternative to TV advertising - it can be done from home without having to have expensive equipment, and you don't have to worry about being scheduled in between other shows - but there's also been a lot of discussions recently about how effective video ads actually are.



In-Stream Ads

It's easy to create an ad with free software like Animoto or Vidyard Video. but the advertising content, that's tough to come by without a purchase intent

If you want to see some great examples of video ads that are non skippable, click here (insert link)

Video ads are proven to increase your customer base by making them pay attention.

Video advertising is a great way to reach a broad range of people through online platforms, a purchase funnel, linear video ads.

Video advertising is the future of marketing!

Video advertising has been sweeping the marketing world lately as businesses realize that this type of advertisement can be invaluable for their company's bottom line. Video advertising is the future of the industry, and it's easy to see why! Video advertising has all sorts of benefits; Video ads are proven to increase your customer base more than standard text advertisements can do. Video ads are cost-effective.



Short Video Ads

A video ad can be used on top-tier websites like YouTube and Facebook for more brand awareness.

Video advertising is trending as the best way for a business to expand its reach and market share. Online video ads and video marketing coupled with the right video advertising campaign using short videos that can be seen on mobile devices and google ads search will grow your business leaps and bounds.



New Features

Features of video ads are engaging and hold more weight than other types of advertisements. Video ads are engaging because they pull the user toward them. A video is an immersive form of media, which attracts the viewer's attention and holds it. Video ads can convey messages more effectively through sound and visual stimulation, making them much more potent than other forms of advertising. Video ads leave a longer-lasting impression on users as well. This type of ad is just much more likely to draw in viewers, consequently boosting the amount of exposure a product or service gets. Video ads are often short in length but are effective in reaching their desired audience. Video advertising has become popular because it provides an easier and more effective way for companies to share messages with current and potential customers.



Brands

Brands give businesses a chance to showcase their products and services. Brand videos are highly effective because they give viewers a visual representation of what the company is providing. Customers want to see that what you're offering is high quality at an affordable price instead of just hearing about it on paper. Video advertising allows you to tell your brand's story within seconds, showing why someone should buy from you instead of your competitor. Video ads give businesses a wider audience and market than other types of advertising and marketing techniques. Video advertising is growing in popularity because it more effectively reaches customers through sound, motion, and visuals instead of just using text on a website or blog post.


Native Video Ads

Native Video ads on websites that the target audience frequents often receive a high percentage of click-throughs, which is beneficial for businesses. Video advertising has been shown to raise conversion rates by as much as 80 percent, making them more efficient than other types of advertisements. Native video ads also have a 98 /100 success rate in regard to viewability, which helps businesses get their brand in front of more customers. Video ads can be an effective marketing tool for all brands because they give the intended audience a better idea of how your business can benefit them. Video advertising is becoming very popular because it's much easier to engage with your target audience when you're using video content versus just reading about what they claim.



Ads in General

Banner ads, in-stream ads, short video ads ad this or ad that. Ads are everywhere and every type. If you are looking to start letting more people see your brand, then let's chat about a campaign and letting the world know about you and your brand. The web is a prominent place, but we can help you stand out!

17/08/2021

Blog Post


Video advertising is a powerful way to reach a mass amount of people at once, but it's not always easy to know how to create one. 


1. Video advertising is a powerful way to reach a mass amount of people at once, but it's not always easy to know how to create one 

Creating video ads can be hard because you need the right equipment, editing software and skills. It also takes time which most companies don't have. Luckily for you there are many different services that will help you with your video ad needs! You can use these services to get started without any hassle or stress on your part. These services include everything from filming and editing videos, creating graphics and animations, adding music- even voiceovers if needed! All you have to do is upload your content and they'll take care of the rest- all for an  affordable price.

When you're ready to start advertising with video's the best place to start! You can try out our service, get helpful videos and make the most of your ad campaign


2. Luckily for you there are many different services that will help you with your video ad needs! You can use these services to get started without any hassle or stress on your part 

You can use these services to get started without any hassle or stress on your part. 

These services include everything from filming and editing videos, creating graphics and animations, adding music- even voiceovers if needed! All you have to do is upload your content and they'll take care of the rest- all for an affordable price.


3. These services include everything from filming and editing videos, creating graphics and animations, adding music- even voiceovers if needed! All you have to do is upload your content and they'll take care of the rest- all for an affordable price 


For example, if you're a business owner that specializes in day spas and you want to show potential clients some treatments offered at your spa, you would need to: 

- Shoot an introduction video about what services the business offers 

- Capture footage of someone else getting a treatment done so customers can see it in action 

- Edit the footage together into a story so people can understand what they are looking at. 

This type of content will dramatically increase your business' visibility on YouTube and Google. It'll also help out with SEO rankings because videos rank higher than normal pages. You'll also be able to get more clicks on your website because these videos are easy for people to share with their friends through Facebook or other networks. If you're looking for a way to get started, try out our services today!



4. When you're ready to start advertising with videos the best place to start! You can try out our service, get helpful videos and make the most of your ad campaign 

- If you're an organization that wants to share information about your cause

- Looking for a way to get started with video advertising- contact us for a free consultation today!


5. Another great thing about this platform is that you don't have to download anything or create an account- everything is easy to use! Let's get started now by creating your first video ad today !


Video advertising is targeted and interactive- your viewers can interact with the content. It's also a memorable experience for your viewers. If you're an organization that wants to share information about your cause, looking for a way to get started with video advertising- contact us for a free consultation today!

08/02/2021

Introduction

The world is a social media driven society. It’s no secret that people spend hours every day scrolling through their newsfeed, watching YouTube videos, and checking out the latest Instagram photo from their favorite celebrity. And it makes sense: after all, this is how we communicate with each other these days. But what if you could harness the power of social media to promote your products or services? What if there was one surefire way to get noticed in the sea of content available online? Well, now there is! 


Welcome to Social Media Advertising 101: Why You Need an Expert. 


1. Social Media Advertising 101 

2. Why you need an expert 

3. How to get started with social media advertising  



Social Media Advertising 101

It's the quickest, easiest, and most cost-effective way for you to reach a wider audience and get more customers or followers of your brand. Social media platforms are business-friendly and offer a wide range of advertising opportunities. These include: 

1) Promotions on social media pages 

2) Paid ads that appear in people's newsfeeds as posts 

3) Ads that appear in the timelines of those who follow certain brands or individuals on the platform 

4) Promotional videos that can be shared by followers in their own networks.

One of the best things about social media advertising is that it's easy to do. All you need to do is create a Facebook page, set up an account, and start! Of course, you need to have an idea of what you want to accomplish with your campaign. Do you want to gain more followers? Promote awareness of a new product or service? Increase a company's reputation? 

How to get started with social media advertising  

If you are just getting started with social media advertising, here are 4 tips to help you get the attention you need:

1. Share more than just ads. This way your audience will know you have something other than ads to offer and will be more willing to check it out when they see it on their feed.

2. Encourage your followers to share your content by giving them a chance to win something in return for sharing your posts with friends.

3. Be as interactive as possible on your site so that people can easily find the information they are looking for without having to look through a bunch of unrelated topics. The easier it is for people, the better!

4. Make sure your website has an easy-to-find "About Us" page. People like to find out more about the people behind a business and they also want to be able to easily contact you if they have any questions or concerns.

Need help getting started with your social media advertising? Contact an expert today. http://michaelsandassociates.net


 Why you need an expert

Why do you need an expert? An expert can better take care of your needs. Hiring the right person for your campaign will make it possible to reach your goals and meet your expectations as an advertiser. Every social media marketing strategy that any company implements is different, just like every client, so only a professional can know what to do.  When you hire the right person for your campaign, you can get more out of it than if you go at it alone. What's more, there are other benefits to hiring an expert. You save time and energy since they know what to do and how to do so in the most effective way possible.

24/07/2021

What social media advertising is and how it can help a company grow in all areas. 

Social Media Advertising is a way to expand your business's reach by reaching a wider audience, with many different interests, for example, you could find customers who are interested in your products or services even if they're not using the same social media platform as you. These ads could be on Facebook, Instagram, Twitter, or any other platforms of your choice! This article will enlighten you about the benefits of social media advertising and how it can help your business grow! 

Social Media Advertising: The Benefits

There are many benefits to buying social media advertising, for example, it is a very affordable and easy way to gain a lot of customers. Social media platforms are free for anyone with a phone or computer which means that if someone has internet access they can be your potential customer! 

You've spent all this time building up your brand and tried attracting customers, but you haven't figured out how to reach your niche client and convert them into leads. Your website isn't converting enough people into sales and you're not getting the numbers of clicks or impressions that you want on your Facebook because you're not advertising even though you think that making a post here and there is all you have to do.... sorry but it's not. You have to be in front of them with eye-catching ads. Copy that speaks to their issue and what you can do to help them!

Hiring a professional social media manager is important for any business and how it will help a company grow in all areas. Social media has become the new advertising platform, and many companies are taking advantage of this by hiring professionals to take care of their social media accounts. With so much happening on the internet today, businesses need someone who knows what they're doing when it comes to social media. They'll be able to provide you with the best content that will promote your company while also showcasing that you have everything under control.

Why Hire a Professional Social Media Manager?

Every brand needs to be present on social media. However, with all the different platforms being used today, it's important to have someone who knows how to use them correctly. A professional can completely manage your Twitter, Facebook, and more so that you'll always look great online. They're able to focus on the right social media channels to promote your company, and they can also research what's popular online today. By utilizing this knowledge, they're able to create content that will help you generate more leads while also showing off your expertise in many different areas.

The Benefits of Hiring a Social Media Manager

If you want to take full advantage of social media then you should consider hiring a professional social media trainer to help you implement the strategies which will get your business in front of millions of people.

Generally, it has been accepted that having a blog in place is sufficient enough to establish yourself as an authority on any given topic, but today researching and writing for your own company's blog can be one of the most time-consuming and demanding tasks to undertake, especially when it comes to blogging about your industry.

A lot of people in today's world have started their own business online as it is a lot more convenient to do so than opening up your own shop or office, but they often don't know how much work goes into running a company.

If you want to run a successful business then you need to do whatever it takes, including hiring people who can help you manage your social media and other online projects more efficiently. 

Hiring a Social Media Manager Can Help With the Following:

1)  You will not have to worry about updating existing accounts or creating new accounts.

2)  You can get the peace of mind that you need in a number of different areas when hiring a social media manager, including blogging, search engine optimization, link building as well as online marketing in general.

3)  You will be able to focus on your company's other important aspects such as delivering products or services to your customers when you have hired a social media manager.

4)  You will not have to worry about creating content for your website and or blog because this is included in the service of many social media managing packages.

The idea is that, if a company hires a social media manager and pays for it's services, the manager will use their expertise to create engaging content. For example, let's say that Acme Corp.'s goals are to sell more toothbrushes on Amazon. To do so, they need people who live in their target demographic (people who need to brush their teeth) reading blogs about buying brushes on Amazon. If those people read posts about the best type of toothbrush out there or how important brushing is—and those posts are coming from an authority like The Acme Brush Company—then Acme Corp. is setting itself up for success by hiring a professional social media manager to post quality content thematically relevant to product sales online.

Authority is key in the world of social media, and there are few things as authoritative as a company that have been around for decades. A brand with longevity shows customers that it's reliable—and if you have an online presence, you're also giving them access to the knowledge they could not find elsewhere. So hiring a professional social media manager adds value to a company by helping it get found online.

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